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How DDoS Protection Requires Looking Both Ways

Updated: Sep 14, 2023


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Distributed Denial of Service (DDoS) attacks are becoming more sophisticated and frequent, posing a significant threat to businesses' online operations. These attacks aim to disrupt the availability of a service, network, or website by overwhelming them with traffic, rendering them inaccessible to legitimate users.


DDoS attacks can have severe consequences, including loss of revenue, reputation damage, and legal liabilities. To protect against these attacks, businesses need to implement robust DDoS protection measures that not only detect and mitigate attacks but also proactively monitor and improve network security.

This article discusses why DDoS protection requires looking both ways, i.e., inward and outward, to effectively safeguard against DDoS attacks.


Inward-looking DDoS Protection


Inward-looking DDoS protection involves securing the business's internal network and resources to prevent unauthorized access, malware infections, and data breaches. This includes implementing firewalls, intrusion detection systems (IDS), and anti-malware solutions to prevent attacks from inside the network perimeter.


DDoS attacks often exploit vulnerabilities in web applications, software, or network infrastructure to gain access to sensitive data or inject malicious code. Therefore, businesses should ensure that all software, operating systems, and firmware are up to date with the latest security patches and configurations.


Additionally, businesses should deploy SSL/TLS encryption to secure data in transit and prevent man-in-the-middle attacks. This can be achieved by using SSL/TLS certificates from trusted Certificate Authorities (CA), configuring secure protocols and cipher suites, and implementing strict certificate revocation policies.


Moreover, businesses should monitor their internal network traffic for suspicious behavior and potential DDoS attacks. This can be achieved by setting up network monitoring tools, such as intrusion prevention systems (IPS) and network traffic analyzers, that can detect anomalies and alert security teams in real-time.


Outward-looking DDoS Protection


Outward-looking DDoS protection involves protecting the business's online services and applications from external DDoS attacks by implementing a range of defense mechanisms. These mechanisms include;


Content Delivery Network (CDN): CDNs distribute content across a network of geographically dispersed servers to reduce latency and improve availability. CDNs can also absorb and mitigate DDoS attacks by distributing traffic across multiple servers and blocking malicious traffic.


Web Application Firewall (WAF): A WAF is a security solution that filters and monitors HTTP traffic between a web application and the internet. WAFs can detect and block malicious traffic, including DDoS attacks, by analyzing HTTP headers, cookies, and request payloads.


Anti-DDoS Service: Anti-DDoS services provide cloud-based protection against DDoS attacks by filtering out malicious traffic and allowing only legitimate traffic to reach the business's servers. Anti-DDoS services can be tailored to suit the business's specific needs, such as attack detection and mitigation, traffic analysis, and reporting.


Load Balancing: Load balancing distributes traffic across multiple servers to prevent overloading and ensure availability. Load balancing can also absorb and mitigate DDoS attacks by distributing traffic across multiple servers and blocking malicious traffic.


BGP Anycast: BGP Anycast is a routing technique that allows multiple servers to share the same IP address, making it difficult for attackers to target a specific server. BGP Anycast can also absorb and mitigate DDoS attacks by distributing traffic across multiple servers and blocking malicious traffic.


Looking Both Ways: Inward and Outward


To effectively protect against DDoS attacks, businesses need to look both ways, i.e., inward and outward, to ensure that their network infrastructure and online services are secure and resilient.


Inward-looking DDoS protection measures can help prevent attacks from inside the network perimeter, including unauthorized access, malware infections, and data breaches. By implementing firewalls, IDS, anti-malware solutions, and SSL/TLS encryption, businesses can significantly reduce the risk of DDoS attacks and other cyber threats.


However, even the most robust inward-looking protection measures may not be sufficient to prevent external DDoS attacks that target the business's online services and applications. This is where outward-looking protection measures come into play.


Outward-looking DDoS protection measures can help prevent DDoS attacks by filtering out malicious traffic and allowing only legitimate traffic to reach the business's servers. By using CDNs, WAFs, anti-DDoS services, load balancing, and BGP Anycast, businesses can ensure that their online services are available and accessible to legitimate users, even during DDoS attacks.


Moreover, businesses should regularly test and evaluate their DDoS protection measures to ensure that they are effective against the latest attack techniques and scenarios. This can be achieved by conducting DDoS simulations or working with third-party security experts who can assess and improve the business's overall security posture.


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